News & Information
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John Deere Adds a $70M Excavator Plant in Kernersville
John Deere is building a $70 million excavator factory in Kernersville and hiring more than 150 people to run it. The 380,000-square-foot plant expands a Forsyth County campus that has built excavators since 1988 and already employs roughly 600. The facility opens in 2027, and the jobs land inside a Triad commuter shed that reaches…
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What $421M and 500 Siemens Energy Jobs Mean for NC Housing Demand
Siemens Energy committed $421 million and 500 jobs to North Carolina in February 2026, split across Charlotte, Rural Hall, and Raleigh. The company has since reaffirmed the buildout, and is expanding manufacturing capacity through the end of the decade. The jobs land in three unlike places, which means three separate sets of towns absorb the…
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How a Steel Plant Reshapes Hertford County’s Housing Demand
A corner of the state that rarely draws big private capital just landed a second major steel employer. US Forged Rings will build a specialty steel plant in Cofield, in rural Hertford County, pledging up to $875 million and 625 jobs, according to the North Carolina Governor’s office. Those jobs are the input. Workforce housing…
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Jobs Bring People, People Need Housing: Reading SMBC’s Charlotte Move
SMBC Group is establishing its second U.S. headquarters in Charlotte, adding 2,000 jobs over six years at an average salary near $165,000. For real estate investors, the more useful read is what 2,000 new high-wage households mean for housing and neighborhood retail across the metro. We trace the announcement, why Charlotte won it, and where…
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Syndication, REIT, or Crowdfunding Platform? A Plain Comparison for Busy Professionals
Three vehicles get lumped together as “passive real estate.” Here’s how they actually compare on control, fees, liquidity, taxes, and who’s on the other end. Summary in one minute A public REIT, a crowdfunding platform, and a private syndication all get pitched as “passive real estate,” and they sound nearly identical for thirty seconds. They…
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Passive Real Estate Investing Explained: LP Ownership, Cash Flow, and Exit
You Researched Real Estate Investing and Realized It’s a Second Job. Here’s the Other Door. You did the homework on becoming a landlord. The numbers worked; the lifestyle didn’t. There’s another way to own real estate that doesn’t ask for your evenings. Summary in one minute Most people who research becoming a landlord conclude it’s…
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Investing in Real Estate Through a Self-Directed IRA
Can You Invest Your IRA in Real Estate? A Step-by-Step Look at the Self-Directed IRA Yes, you can. Here’s the practical walk-through: what an SDIRA is, what it can and can’t own, the lines you cannot cross, and what setting one up looks like. Summary in one minute A self-directed IRA (SDIRA) is a traditional…
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AbbVie Picks Durham: Why RTP Keeps Winning Pharma’s Biggest Bets
AbbVie chose Durham for the largest capital investment in its history: a $1.4 billion, 185-acre manufacturing campus creating 734 jobs at an average salary of $118,041. The company cited the region’s workforce and room to expand, the same conditions that keep drawing pharma to the Triangle. Here’s what the announcement covers, why Durham keeps winning…
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What North Carolina’s #2 Business Ranking Tells Apartment Investors, by the Numbers
North Carolina ranks #2 for business and #1 for economy, but #35 for cost of living, down from #23. Record in-migration and a 764,000-unit housing gap build the case for apartment investment in North Carolina.
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$2 Billion, 2,000 Jobs: What Genentech’s Holly Springs Expansion Means for Triangle Real Estate
Genentech raised its Holly Springs manufacturing commitment from $700 million to approximately $2 billion eight months after the original announcement, with construction already underway. The facility, Genentech’s first East Coast plant, will support 500+ high-wage manufacturing jobs at an average salary of $119,833 and 1,500 construction positions. Here is what a $2 billion biomanufacturing anchor…