Johnson & Johnson is considering a major economic investment in Wilson, North Carolina, with a potential $1 billion manufacturing facility on the horizon. The project, dubbed “Project Harbor,” could create 420 new jobs by 2031, with an impressive average annual wage of $108,823—more than double the city’s median household income. The Wilson County Board of Commissioners is expected to meet soon to discuss approving nearly $50 million in incentives to attract the investment. Half of this incentive package would come from Wilson County, with the other half from the City of Wilson.
While Johnson & Johnson has not officially confirmed its involvement, the company has been making notable investments across North Carolina, particularly in the Triangle region. The Janssen Supply Group, a division of Johnson & Johnson, has recently expanded into a large manufacturing suite at Fujifilm Diosynth Biotechnologies’ $2 billion facility in Holly Springs. This growing presence reflects Johnson & Johnson’s commitment to advancing its operations in the region.
Wilson, historically known for its tobacco industry, has quickly transformed into a rising manufacturing hub. Recent investments from major corporations like Reckitt Benckiser Group and IDEXX Laboratories have further cemented Wilson’s position as a key industrial player. These companies are set to bring hundreds of new jobs to the area, offering competitive wages, and Johnson & Johnson’s potential investment would further fuel this economic boom, solidifying the city’s future as a leader in manufacturing.
Eddie Coleman is the Principal Investment Officer at NC Capital Group. With over 40 years of experience in Commercial Real Estate in North Carolina and South Carolina, his experience spans multifamily, retail, office, historic adaptation, etc. In addition to advising clients and brokering transactions, he has extensive knowledge of North Carolina through experience in corporate site acquisition, development, capitalization, HUD financing, etc. He holds the prestigious Certified Commercial Investment Member (CCIM) designation.
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