SoFi Technologies, a leading digital finance platform, has announced plans to expand its Charlotte operations, adding 225 new jobs with an average salary of $108,000. The company will invest $3 million in the project, supported by a Job Development Investment Grant (JDIG) approved by the state’s Economic Investment Committee. Over the next twelve years, the expansion is expected to add nearly $1 billion to North Carolina’s economy.
👉 Read the official announcement
Charlotte’s position as the second-largest banking center in the U.S. continues to attract high-growth financial technology companies like SoFi. The new roles—ranging from underwriting and loan operations to analytics and management—will be based in the Ballantyne area, strengthening one of the region’s most dynamic employment corridors. Notably, several positions will not require a four-year degree, broadening access to high-quality jobs within Mecklenburg County’s growing workforce.
For the real estate market, this announcement reinforces long-term demand drivers in and around Charlotte. High-paying financial and tech positions fuel the need for modern workforce housing and convenient neighborhood retail—both areas where NC Capital Group focuses its investment strategy. The Ballantyne submarket already supports a mix of residential communities, office campuses, and retail centers that benefit directly from continued job growth.
The ripple effects will extend beyond Charlotte’s city limits. Neighboring counties such as Union, Gaston, and York (SC) are likely to see increased commuting, spending, and housing demand as professionals settle across the metro area. This is exactly the type of sustainable, employment-driven growth that underpins North Carolina’s reputation as one of the nation’s most attractive real estate markets.
As North Carolina continues to attract leading employers in finance, technology, and manufacturing, the fundamentals remain strong for income-producing real estate. SoFi’s expansion is another signal of confidence in the region’s economy—and another reminder that job growth and real estate opportunity move hand in hand.
Eddie Coleman, CCIM, is the Principal Investment Officer at NC Capital Group. With over 40 years of experience in Commercial Real Estate in North Carolina and South Carolina, his experience spans multifamily, retail, office, historic adaptation, etc. In addition to advising clients and brokering transactions, he has extensive knowledge of North Carolina through experience in corporate site acquisition, development, capitalization, HUD financing, etc. He holds the prestigious Certified Commercial Investment Member (CCIM) designation.