Reckitt Benckiser has announced a $145.6 million investment in Wilson County, North Carolina, for a new manufacturing plant that will produce its well-known Mucinex brand. This investment is expected to create 289 jobs, with an average salary significantly higher than the local average. The economic boost from the plant will lead to increased demand for housing and retail, as more workers and their families move into the area.
Nearby cities such as Rocky Mount and Goldsboro, as well as counties like Nash and Johnston, are also expected to experience spillover effects from the new development. This includes a rise in residential development, with local businesses seeing more activity from new residents and workers. The facility will enhance Wilson County’s life sciences and manufacturing sectors, further cementing North Carolina’s role as a leader in these industries.
The region’s skilled labor pool, coupled with existing resources such as workforce development programs, played a key role in attracting Reckitt’s investment. The county has long been a hub for pharmaceutical and life sciences manufacturing, making it an ideal location for the company’s expansion. Local governments and economic development entities collaborated to provide incentives that made this project feasible.
Increased population from new jobs will spur housing growth and could also push infrastructure development, including roads, schools, and healthcare services, to accommodate this expansion. Retailers, restaurants, and other service-oriented businesses are likely to thrive, creating a ripple effect in the local economy.
Reckitt’s new facility will also reinforce the company’s ties to North Carolina, where British companies like GSK and AstraZeneca already have a strong presence. The region is expected to see long-term benefits as the company integrates its operations and potentially expands further in the future.
Phil is a graduate of the University of Northern Colorado and has been active in the commercial real estate and property management business for over 30 years. He holds the prestigious Certified Property Manager designation (CPM) awarded by the Institute of Real Estate Management and is a Licensed Real Estate Broker in North Carolina, South Carolina, Virginia, Tennessee, and Texas. Phil is a member of the International Council of Shopping Centers (ICSC), Institute of Real Estate Management (IREM) and the National Association of Realtors (NAR). Phil is Broker in Charge of our Winston-Salem office and oversees property management and leasing activities. He also provides advisory services to select buyer and tenant representation clients as well as identifies potential investment and development properties.
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